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Free Time

July 16, 2012

Remember my big white orange? It’s still white … But I haven’t been ignoring the project, I’ve just been doing what is for me the most important part of any creative endeavor: Thinking about it. I’ve also been looking at RAM’s Art Alliance Giant Orange website from 2006 (click here), in the hope of finding inspiration. I might’ve found some, too, if I hadn’t become distracted by the fact that back then they had a t-shirt … and this year’s event didn’t. So, I had the idea that I would create a design for 2012’s OrangeAID benefit and offer it to the museum organizers as a way to promote it … and maybe they would even use it on a t-shirt. I’d been surprised with a new iMac desktop system for my birthday on the 7th (from guess who?), and I had lots of free time between painkiller-induced naps … what did I have to lose?

I gave myself this brief for the design: It had to be eye-catching, colorful, graphic and include an image of RAM; the OrangeAID name should be prominent; it should reference Riverside’s citrus industry history. Immediately I thought of doing something that hearkened back to vintage orange crate labels; with their striking colors and strong typography they’d be a great visual peg. I looked at tons online, and inspired, found a vintage font that would fit the look perfectly; I transformed the ‘O’ in orange into a facsimile of the actual fiberglass fruit artists will be exhibiting at the event in October. Using Adobe Illustrator, I set up the overall piece in the style of a crate label and played with placement of the event title. Content, I added a wedge shape behind it that could be both an orange slice and bit of sunshine. I laid type over that area and left the remaining space open for a photo of the museum. More type went into horizontal bars at the top and bottom of the frame. Satisfied with all, I moved the entire piece into Photoshop. There, I added the museum photo and began to play with colors, purposely going for bold. Finished and satisfied, I called Kathy Allavie, RAM’s OrangeAID event organizer, explained what I’d done and asked if I could email it to her … Well, the label was well-received and now will be used on a variety of materials for the benefit’s promotion. A pro-bono gift to the museum, I’m tickled they embraced my unsolicited offering. Two things: The version shown above is not the final one that will emblazon invitations and banners, etc. … as with almost all design projects, there will be revisions. No word yet on a t-shirt …

NOTE: I asked Kathy if they were still accepting applicants for OrangeAid and she informed that there are a dozen yet unspoken for. If you’re a local artist and interested in getting in on the fun for RAM’s benefit, click this link for more information and to apply. Go for it!

16 Comments leave one →
  1. July 16, 2012 2:35 pm

    Thank goodness they had the smarts to accept your fabulous gift and run with it!

    • reubix1 permalink*
      July 16, 2012 2:57 pm

      It was fun … Now about that t-shirt…

  2. Vickie Perez permalink
    July 20, 2012 6:51 am

    Very cool. It’s been too long since I spent any time at RAM. Years. Have often wanted to take some classes in an effort to get myself started again. Also used to swim there as we lived down the street from there.

    • reubix1 permalink*
      July 20, 2012 2:08 pm

      Wow, I love the idea of swimming at RAM; was that in the atrium, under the central skylight? … Re: classes — I should probably take a class or two myself … let me know if you go, Vickie.

  3. Vickie Perez permalink
    July 21, 2012 5:09 am

    My biggest problem with taking these classes is that I can’t afford the cost. The ones that seem to interest me are ranging from $150 to $175 or so. That is if I’m remembering right. So I imagine that it will be a while before I can do this. I haven’t taken an art class since high school. It might be a little spooky. Even if I can find the funds. One can always dream.

    • reubix1 permalink*
      July 21, 2012 5:13 am

      Eek, I didn’t even think about the cost, but I have heard there are free classes, too. I have to admit I fear a classroom situation, too …. it’s been a loooooong time for me!

  4. Vickie Perez permalink
    July 22, 2012 6:18 am

    Didn’t know about any free classes. Just my speed. With that kind of cost you and I wouldn’t feel bad if it didn’t seem like the right “fit”. I do believe that alot of the attraction is to get back to that learning of something new or even the ones that would remind one of a method that once pleased the artist in a person. And there are so many different ways to express oneself. I’m blathering on again. Good night!

    • reubix1 permalink*
      July 22, 2012 10:51 pm

      Late night blathering is a good thing!

  5. Vickie Perez permalink
    July 23, 2012 6:40 am

    I’m glad that someone thinks so. Most will tell me to slow it down. Or to get to whatever point I’m heading to. If there is one. But I do believe that in the process of blathering I am working my way to where I need to be. Does this make sense? It’s one of the things that I do, especially when I am trying to find whatever is in the back of my mind and I can’t quite find it. With all that’s gone on in the last few months i’m not too surprised at myself. Thank you for understanding. Not all folks understand what it is to blather.

    • reubix1 permalink*
      July 23, 2012 12:22 pm

      Blather, to me, is merely thinking out loud … and how could that be wrong?!

  6. Vickie Perez permalink
    July 23, 2012 5:25 pm

    Thank you ever so much for your understanding. I agree about the thinking out loud part. Even if it is by typing…Sometimes, as my Mom used to tell me, I think it is the artist soul trying to figure out where and what is trying to come out. Gram used to tell me it was just me being myself, whatever that is. I will always be looking for the way to express myself, be it with my recyled planters or with another medium. I just go about it in my own weird fashion. And as always, trying to find the way to laughter thru the process.

    • reubix1 permalink*
      July 23, 2012 5:28 pm

      Great Mom and Grandma: lucky you!

  7. Vickie Perez permalink
    July 24, 2012 5:38 am

    Yep, they were both pretty special. When they weren’t scolding me for basically being somewhat of a hippie girl, they were encouraging me to try my wings. Even when they decided that they didn’t particulary like where I was flying to. They taught me so much.
    They are greatly missed. They are the ones buried across the street from you and Paul.
    ( by the way, tell him Hello for me!).

  8. July 30, 2012 1:25 pm

    Reuben, this came out beautiful! I hope they make t-shirts… I would for sure buy one, and then I’ll have you sign-it (smile).

    • reubix1 permalink*
      July 30, 2012 1:45 pm

      Hiya, WF … here’s hoping!

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