Remember my big white orange? It’s still white … But I haven’t been ignoring the project, I’ve just been doing what is for me the most important part of any creative endeavor: Thinking about it. I’ve also been looking at RAM’s Art Alliance Giant Orange website from 2006 (click here), in the hope of finding inspiration. I might’ve found some, too, if I hadn’t become distracted by the fact that back then they had a t-shirt … and this year’s event didn’t. So, I had the idea that I would create a design for 2012’s OrangeAID benefit and offer it to the museum organizers as a way to promote it … and maybe they would even use it on a t-shirt. I’d been surprised with a new iMac desktop system for my birthday on the 7th (from guess who?), and I had lots of free time between painkiller-induced naps … what did I have to lose?
I gave myself this brief for the design: It had to be eye-catching, colorful, graphic and include an image of RAM; the OrangeAID name should be prominent; it should reference Riverside’s citrus industry history. Immediately I thought of doing something that hearkened back to vintage orange crate labels; with their striking colors and strong typography they’d be a great visual peg. I looked at tons online, and inspired, found a vintage font that would fit the look perfectly; I transformed the ‘O’ in orange into a facsimile of the actual fiberglass fruit artists will be exhibiting at the event in October. Using Adobe Illustrator, I set up the overall piece in the style of a crate label and played with placement of the event title. Content, I added a wedge shape behind it that could be both an orange slice and bit of sunshine. I laid type over that area and left the remaining space open for a photo of the museum. More type went into horizontal bars at the top and bottom of the frame. Satisfied with all, I moved the entire piece into Photoshop. There, I added the museum photo and began to play with colors, purposely going for bold. Finished and satisfied, I called Kathy Allavie, RAM’s OrangeAID event organizer, explained what I’d done and asked if I could email it to her … Well, the label was well-received and now will be used on a variety of materials for the benefit’s promotion. A pro-bono gift to the museum, I’m tickled they embraced my unsolicited offering. Two things: The version shown above is not the final one that will emblazon invitations and banners, etc. … as with almost all design projects, there will be revisions. No word yet on a t-shirt …
NOTE: I asked Kathy if they were still accepting applicants for OrangeAid and she informed that there are a dozen yet unspoken for. If you’re a local artist and interested in getting in on the fun for RAM’s benefit, click this link for more information and to apply. Go for it!